Why AI Is Making Marketing Harder, and How You Can Stand Out

And how to cut through the supersaturation that clogs the marketing channels

Oct 16 • Fernando Labastida

Find the advantage you’re too close to see

FREE GUIDE FOR FOUNDERS AND COMPANY OWNERS

Oct 12 • Fernando Labastida

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This is the most confusing time in the age of AI

The irony of an AI startup founder marketing at chambers of commerce is not lost on me

Oct 1 • Fernando Labastida

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September 2026

Worst Event Promotion Advice Ever: “Just Share It On Social Media.”

Why email is not dead, and is the best way to promote your event

Sep 24 • Fernando Labastida

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How to Eliminate the Competition

How designing your personal category is the only way to stand out and become the only choice for your market

Sep 18 • Fernando Labastida

25 AI Speakers for $99. MAICON Charges $1,999 for 32. Doors Open Saturday

No catch. Same kind of practitioners, same kind of sessions, a 200-seat theater in Waco instead of a convention hall. That's the whole difference.

Sep 10 • Fernando Labastida

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The Science of Different

How cognitive task analysis can help you find your unconscious differentiator

Sep 3 • Fernando Labastida

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August 2026

Tech Founders: Coin a Term, Build Your Personal Brand

Jason Barnard gives away his entire method in 30 seconds. I'm handing you the whole thing.

Aug 28 • Fernando Labastida

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Your one unforgettable idea is already inside you

The founder excavation questions I promised in this week's video - the full list is below.

Aug 20 • Fernando Labastida

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"Lots of money"

Why AEO/GEO expert Jason Barnard says building a personal brand can bring you mucho dinero.

Aug 13 • Fernando Labastida

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Why the Best Post-AI Marketing Strategy Hinges on One Unforgettable Idea

We all have one, but it takes somebody to see it in us to pull it out. This is referred to as "Tacit Knowledge to Explicit Knowledge," and it's…

Aug 7 • Fernando Labastida

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July 2026

12 hours left for $59 early bird pricing!

...and why you should attend the YouXAI Summit...

Jul 31 • Fernando Labastida

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