viral genius framework

Worst Event Promotion Advice Ever: “Just Share It On Social Media.”

Why email is not dead, and is the best way to promote your event

Sep 24 • Fernando Labastida

How to Eliminate the Competition

How designing your personal category is the only way to stand out and become the only choice for your market

Sep 18 • Fernando Labastida

25 AI Speakers for $99. MAICON Charges $1,999 for 32. Doors Open Saturday

No catch. Same kind of practitioners, same kind of sessions, a 200-seat theater in Waco instead of a convention hall. That's the whole difference.

Sep 10 • Fernando Labastida

The Science of Different

How cognitive task analysis can help you find your unconscious differentiator

Sep 3 • Fernando Labastida

Tech Founders: Coin a Term, Build Your Personal Brand

Jason Barnard gives away his entire method in 30 seconds. I'm handing you the whole thing.

Aug 28 • Fernando Labastida

Your one unforgettable idea is already inside you

The founder excavation questions I promised in this week's video - the full list is below.

Aug 20 • Fernando Labastida

"Lots of money"

Why AEO/GEO expert Jason Barnard says building a personal brand can bring you mucho dinero.

Aug 13 • Fernando Labastida

Why the Best Post-AI Marketing Strategy Hinges on One Unforgettable Idea

We all have one, but it takes somebody to see it in us to pull it out. This is referred to as "Tacit Knowledge to Explicit Knowledge," and it's…

Aug 7 • Fernando Labastida

"Papa, I hope you don't take it the wrong way"

My son called last week to tell me he's worried about my AI habit. Here's the argument I wish I'd made.

Jul 30 • Fernando Labastida

You have till Friday, July 31st at midnight to get your early bird tickets!

Jul 29 • Fernando Labastida

Franken-marketing: why 'brand' bolted on later never takes

A $500M company hired a CMO to "add brand." That's the whole problem.

Jul 23 • Fernando Labastida

Why I've been circling this idea for a year, and I never realized I was doing it until I started organizing the YouXAI Summit

Jul 16 • Fernando Labastida

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