Archive - Viral Genius Newsletter

Why the Best Post-AI Marketing Strategy Hinges on One Unforgettable Idea

We all have one, but it takes somebody to see it in us to pull it out. This is referred to as "Tacit Knowledge to Explicit Knowledge," and it's…

Aug 7 • Fernando Labastida

July 2026

12 hours left for $59 early bird pricing!

...and why you should attend the YouXAI Summit...

Jul 31 • Fernando Labastida

2:52

"Papa, I hope you don't take it the wrong way"

My son called last week to tell me he's worried about my AI habit. Here's the argument I wish I'd made.

Jul 30 • Fernando Labastida

You have till Friday, July 31st at midnight to get your early bird tickets!

Jul 29 • Fernando Labastida

Franken-marketing: why 'brand' bolted on later never takes

A $500M company hired a CMO to "add brand." That's the whole problem.

Jul 23 • Fernando Labastida

Our opening keynote invented conversion rate optimization

Bryan Eisenberg wrote the book on persuading people online...eleven of them, actually. On September 12 in Waco, he opens YouXAI. Early bird is $59…

Jul 20 • Fernando Labastida

Why I've been circling this idea for a year, and I never realized I was doing it until I started organizing the YouXAI Summit

Jul 16 • Fernando Labastida

June 2026

Austinites: Join me for a drink tonight?

Meet me at 6 PM where I'll reveal the post-AI marketing cheat code

Jun 24 • Fernando Labastida

The Post-AI Cheat Code: Category Keystone Events

Why some companies have believers while others have customers

Jun 9 • Fernando Labastida

The New Post-AI Consumer Journey

How brands can build trust in an AI-saturated world.

Jun 2 • Fernando Labastida

May 2026

Events As Post-AI Trust Infrastructure

In a world devoid of trust, this is the last trust mechanism left

May 26 • Fernando Labastida

Will you join the movement?

This movement starts in Waco, Texas, Sept. 12 2026

May 12 • Fernando Labastida

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