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Worst Event Promotion Advice Ever: “Just Share It On Social Media.”
Why email is not dead, and is the best way to promote your event
Sep 24
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Fernando Labastida
1
4
How to Eliminate the Competition
How designing your personal category is the only way to stand out and become the only choice for your market
Sep 18
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Fernando Labastida
25 AI Speakers for $99. MAICON Charges $1,999 for 32. Doors Open Saturday
No catch. Same kind of practitioners, same kind of sessions, a 200-seat theater in Waco instead of a convention hall. That's the whole difference.
Sep 10
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Fernando Labastida
1
2
The Science of Different
How cognitive task analysis can help you find your unconscious differentiator
Sep 3
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Fernando Labastida
3
August 2026
Tech Founders: Coin a Term, Build Your Personal Brand
Jason Barnard gives away his entire method in 30 seconds. I'm handing you the whole thing.
Aug 28
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Fernando Labastida
1
Your one unforgettable idea is already inside you
The founder excavation questions I promised in this week's video - the full list is below.
Aug 20
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Fernando Labastida
1
"Lots of money"
Why AEO/GEO expert Jason Barnard says building a personal brand can bring you mucho dinero.
Aug 13
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Fernando Labastida
1
Why the Best Post-AI Marketing Strategy Hinges on One Unforgettable Idea
We all have one, but it takes somebody to see it in us to pull it out. This is referred to as "Tacit Knowledge to Explicit Knowledge," and it's…
Aug 7
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Fernando Labastida
3
July 2026
12 hours left for $59 early bird pricing!
...and why you should attend the YouXAI Summit...
Jul 31
•
Fernando Labastida
1
2:52
"Papa, I hope you don't take it the wrong way"
My son called last week to tell me he's worried about my AI habit. Here's the argument I wish I'd made.
Jul 30
•
Fernando Labastida
1
Two Days Left!
You have till Friday, July 31st at midnight to get your early bird tickets!
Jul 29
•
Fernando Labastida
Franken-marketing: why 'brand' bolted on later never takes
A $500M company hired a CMO to "add brand." That's the whole problem.
Jul 23
•
Fernando Labastida
1
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