The Anti-AI Slop Wave, And The New GTM Strategy

What’s old is new, with a twist

Nov 5 • Fernando Labastida

October 2026

Why Founders Who Hate the Spotlight Should Write a Book

Here’s 6 reasons why you should...

Oct 23 • Fernando Labastida

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Why AI Is Making Marketing Harder, and How You Can Stand Out

And how to cut through the supersaturation that clogs the marketing channels

Oct 16 • Fernando Labastida

Find the advantage you’re too close to see

FREE GUIDE FOR FOUNDERS AND COMPANY OWNERS

Oct 12 • Fernando Labastida

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This is the most confusing time in the age of AI

The irony of an AI startup founder marketing at chambers of commerce is not lost on me

Oct 1 • Fernando Labastida

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September 2026

Worst Event Promotion Advice Ever: “Just Share It On Social Media.”

Why email is not dead, and is the best way to promote your event

Sep 24 • Fernando Labastida

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4

How to Eliminate the Competition

How designing your personal category is the only way to stand out and become the only choice for your market

Sep 18 • Fernando Labastida

25 AI Speakers for $99. MAICON Charges $1,999 for 32. Doors Open Saturday

No catch. Same kind of practitioners, same kind of sessions, a 200-seat theater in Waco instead of a convention hall. That's the whole difference.

Sep 10 • Fernando Labastida

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2

The Science of Different

How cognitive task analysis can help you find your unconscious differentiator

Sep 3 • Fernando Labastida

3

August 2026

Tech Founders: Coin a Term, Build Your Personal Brand

Jason Barnard gives away his entire method in 30 seconds. I'm handing you the whole thing.

Aug 28 • Fernando Labastida

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Your one unforgettable idea is already inside you

The founder excavation questions I promised in this week's video - the full list is below.

Aug 20 • Fernando Labastida

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"Lots of money"

Why AEO/GEO expert Jason Barnard says building a personal brand can bring you mucho dinero.

Aug 13 • Fernando Labastida

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